This article explains how to resolve the issue of inactive Amazon listings caused by price errors, common among Amazon FBA sellers. It includes step-by-step troubleshooting tips, FAQs, and related resources to help you get your listing active and avoid future price-related issues.
Why Does "Price Error" Cause an Inactive Listing?
Amazon automatically suppresses or deactivates listings when the system detects a price error. This is to protect buyers from unreasonable or inaccurate pricing. A price error can occur due to:
The price exceeding Amazon's allowed threshold for that product category.
The price being significantly lower than the current market range.
Incorrect data entry during listing creation.
When this happens, the affected listing will show as "Inactive" or "Suppressed" on your Seller Central account.
Step-by-Step Troubleshooting for Price Errors
1. Locate the Inactive Listing
Go to Seller Central > Inventory > Manage Inventory.
Filter by Inactive Listings.
Look for any messages under the Status column, such as "Suppressed due to price error."
2. Check and Adjust Your Pricing
Click Edit on the affected listing.
Review your Price fields:
Your Price (Selling Price): Ensure it aligns with the current market rates.
Minimum Price (Floor Price) and Maximum Price (Ceiling Price): Update these values appropriately to avoid triggering Amazon’s system.
Click Save and Finish to resubmit the listing.
3. Update Pricing via Inventory Templates (For Bulk Adjustments)
Go to Inventory > Add Products via Upload.
Download the Price & Quantity Update template.
Update the prices for affected listings and re-upload the file.
4. Review Amazon’s Pricing Policies
Familiarize yourself with Amazon’s Fair Pricing Policy to ensure your listings stay compliant.
Avoid setting prices that are excessively high or unrealistically low.
Common User Concerns
1. "What if Amazon keeps suppressing my listing even after I fix the price?"
Double-check your minimum and maximum prices.
Confirm that no automated repricing tool is setting prices outside the acceptable range.
Contact Amazon Seller Support if the issue persists.
2. "How do I prevent this from happening again?"
Use pricing tools or software to monitor market prices and set reasonable thresholds.
Regularly review your active listings for compliance with Amazon’s pricing policies.
3. "Will my account get penalized for too many inactive listings?"
Frequent inactive listings can affect account health over time, so it’s important to resolve errors quickly.
FAQs: Price Error on Amazon Listings
Q1: What is the minimum and maximum price threshold?
Amazon determines these based on the product’s category, historical pricing, and current market trends.
Q2: Can I appeal a suppressed listing due to price error?
Yes, you can file a case through Seller Support with supporting documentation or justification.
Q3: How long does it take for my listing to go active after fixing the price?
Listings typically reactivate within 15-30 minutes but can take up to 24 hours.
Q4: Should I use automated repricers?
Automated repricing tools can help, but ensure they have proper safeguards to prevent errors.
Q5: Will fixing the price remove any strike against my account?
Resolving the error promptly should minimize impact on your account health.
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